Fees and Royalties
|Kindle eBook price = £4|
|Amazon's distribution charge (30%) = £1.20|
|Amazon's delivery charge (internet transfer) = £0.04|
|Amount paid to us by Amazon = £4 - £1.20 - £0.04 = £2.76|
|Royalty paid to author = £2.76 * 50% = £1.38|
|Hardcover purchase on publisher website = £12.99|
|Delivery paid by customer.|
|Royalty paid to author = £12.99 * 10% = £1.30|
|Paperback price, ordered at Waterstones = £9.99|
|Waterstones' retailer discount (40%) = £4.00|
|Cost to publisher of book delivery = £1.19|
|Royalty paid to author = (£9.99 - £4.00 - £1.19) * 10% = £0.48|
What to Expect
Your book is unique. Understanding this, we produce a unique marketing plan for every book we publish. We recommend steps that you can take as an author to help promote your book early on; we market your book to customers (e.g. through review articles); and we market your book to bookshops (e.g. through on site promotion).
Don't worry; we will provide you with the support you need! We give our authors with expert marketing advice and support, both through phone/email discussions and through a wealth of online information. Once we have begun the publication process, we provide our authors with a free account to log in to our website and access hidden material and step-by-step guides. The 'snowball of sales' is often started through the author's private sales, promotional events and social networking. As a book becomes more and more well-known, the number of sales picks up, as well as the number of bookshops that will want to stock your title.
Our marketing strategy is under continual revision as we assess the industry. We are quick to grab new opportunities, and we consider marketing to be an ongoing process. We cannot guarantee that we will use any one particular method, or that it will prove effective, but here are just a few examples of how we have effectively marketed in the past: (1) We have contacts in Christian media who have arranged book reviews in magazines, interviews on the radio, etc. (2) We have effectively used social media. (3) We have submitted books for book awards. (4) We have paid for additional promotion by Amazon. (5) We have regularly researched how bookshops and customers are making their purchase decisions and have updated our procedures accordingly. (6) We have produced leaflets and other visual material. (7) We have presented best selling books at exhibitions, at conferences and on our website. (8) We have advertised 'similar books' at the back of other titles. (9) We have used marketing consultants to advise our authors. (10) We have used well known, reputable distributors to promote our titles directly to bookshops.
Companies offering self-publishing services often emphasize that they will list your book in many places. However, having a listing, even on Amazon, rarely results in any sales beyond those obtained through people who know of your title and are specifically looking for it. There are millions of books on sale, and it is extremely difficult to ensure that your book will rise high in search listings, stand out from the crowd and be found by customers. Also, it is very difficult to get a self-published book stocked in bookshops, as bookshops usually purchase from distributors, and distributors usually purchase from traditional publishers.We use well known, reputable Christian distributors to ensure that our titles are effectively promoted to Christian bookshops across the UK and stocked as widely as possible. As a result, our titles can be found on the shelves of many Christian bookshops. Our bestselling and newest books are stocked by Joining the Dots Distribution and CLC Wholesale for the Christian market, and by Gardners books for the secular market. We also sell through e.g. Amazon UK, Amazon US and Waterstones. In the UK our books are stored at Amazon's warehouse for fast delivery to customers. Our eBooks are sold in the UK, US, Canada, Australia, much of Europe, Japan, China, Mexico, and India.